Through making friends with customers, the marketing personnel of Beizhong Group Construction Machinery Co., Ltd. successfully won a contract of 22 million yuan. At the beginning of this year, the Dongliang mining company of Shenmu, Shaanxi, urgently needed a set of support equipment due to the new tunnel. When the construction machinery company learned the information, Dongliang mining company had contacted two powerful hydraulic support manufacturers, and the situation was quite unfavorable to them.
After inviting the person in charge of this enterprise to inspect the company's production line and sample mine, the sales staff took the initiative to assist Dongliang mining company to purchase the North Benz chassis truck produced by the North Special Purpose Vehicle Company. It is in this kind of friendly marketing offensive that the other company finally decided to hand over the contract to the construction machinery company.
The standard innovation has enabled Beizhong Construction Machinery Co., Ltd. to enter the Yunnan Guizhou market smoothly. The marketing personnel of Beizhong Group Engineering Machinery Co., Ltd. found in the market research that the coal seams in Yunnan Guizhou area are low and shallow, and the existing roadheader series products are not suitable. In view of this feature, the coal machine Research Institute of the company has modified the ebh-90 roadheader for many times, so that it can develop a short machine while maintaining strong climbing ability and stable tunneling performance. At present, the sales market in Yunnan and Guizhou has been successfully opened.
In recent years, Beizhong group has successively completed the development and put into the market of ebz132, EBZ160, ebz200 and other new roadheader products, successfully extruded the largest cross-section titanium alloy rod and the largest outer diameter titanium alloy pipe in China, and independently developed seamless steel pipes of P91, P92, p23, WB36 and other steel types. The developed crankshaft blank of high-speed and heavy-duty locomotive has passed the appraisal of EMD company, a foreign authoritative organization, and realized batch ordering.
In 2011, the construction machinery company set up offices in Urumqi and Taiyuan, with a total sales of 12 roadheader machines and a contract of nearly 20 million yuan for hydraulic support. Through the promotion of new vertical axis roadheader, 16 sets have been sold in Shanxi, Guizhou, Ordos and other places, further opening up the market.
At the end of the 11th five year plan, Inner Mongolia Autonomous Region has become the largest coal production base in China. At the same time, the goal of Beizhong group to build a coal machine production base in the autonomous region has also been included in the "12th Five Year Plan" development plan of the ordnance industry group and Baotou city. The market prospect of roadheader and hydraulic support is promising.
Facing this situation, in 2011, Beizhong Group Engineering Machinery Co., Ltd. continued to expand the production capacity of coal machinery and increased the introduction of advanced equipment. It has invested 15 million yuan to build a ring-shaped coating production line composed of monorail electric hoist conveying system and water swirl spray booth. While effectively ensuring the appearance smoothness of the product, the production efficiency is increased by 60%. RMB 3.3 million was invested to add 1 shot blasting machine, 1 natural gas preheating and tempering furnace, 30 Welding cantilever wire feeders, and 4 5-ton semi gantry cranes. The mechanization and circulation speed of product production were greatly improved.
The wire controlled roadheader with intelligent technology is mainly used for mining corner coal in open-pit coal mines. The construction machinery company of Beizhong group has successively developed ebh-90 and ebh-132 wire controlled roadheader, which are favored by the market because of their high efficiency of recovering corner coal, no manual mining and good safety performance. In 2009, we cooperated with Inner Mongolia University of technology to upgrade the technology of ebh-90g roadheader and developed ebh-90xk roadheader with more advanced profiling cutting technology for the mine.
In 2010, aiming at the characteristics of shallow coal seams in Yunnan Guizhou region, Beizhong Group Engineering Machinery Co., Ltd. and Liaoning University of engineering and technology developed EBZ160 low type roadheader. At the request of Xinjiang customers, the hydraulic system of ebh90g roadheader was improved to reduce the height of the whole machine by 0.12M, making its operation more convenient and simple.
In order to adapt to the mining roadways and tunnels of coal roadway, semi coal rock and soft rock, Beizhong Group Engineering Machinery Co., Ltd. started to develop ebz230a reinforced roadheader this year. This model can improve the mechanization degree and footage capacity of fully mechanized excavation, and provide advanced tunneling equipment for large standardized mines.
Since 2010, Beizhong Group Engineering Machinery Co., Ltd. has successively developed EBZ160, e-bz200 and other new roadheader and wire controlled roadheader with intelligent technology. The hydraulic support design office of the Coal Machinery Research Institute has successively developed two sets of calculation programs for the overall strength of the hydraulic support and the strength check of the cross-section of the structural parts, so that the construction machinery company has complete independent design ability. According to incomplete statistics, the construction machinery company has independently designed 5 sets of hydraulic supports in 2011, saving a total of 1.96 million yuan in technology transfer costs.
Beizhong Group Engineering Machinery Co., Ltd. focuses on improving the market awareness and service ability of coal machinery products, strengthening the dynamic tracking and sales inclination of emerging markets in Xinjiang and other places, establishing a key customer contact mechanism, and innovatively adopting marketing modes such as installment payment and leasing, which have become an important reason for its popularity in the northwest. with
